With their spending power estimated to surpass $3.39 trillion this year, millennials remain one of the most important demographics for brands.
And that is why, love them, or hate them, if you're a brand you can't ignore them.
Ad agency Moosylvania has just released its annual ranking of the 'Top 100 Millennial Brands.' This is the sixth year that the company has released such a ranking, based on interviews with over 3,000 people between the ages of 18 to 38.
While a lot of the highest ranked brands from previous years retain the top spots, this year's list has several significant new additions, including beauty brands like ULTA cosmetics and ELF cosmetics, among others.
"We can tell a lot when we see new brands break through the list," said Norty Cohen, CEO of Moosylvania. "You'll see a predominance of retail, fashion, beverage, cars and gaming."
Here are the top brands according to the survey.
Note: The rankings are Olympic Style, with several ties.