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Glossier, the wildly popular startup that's raised $86 million in its mission to revolutionize makeup and skin-care, just opened its first flagship store. Here's what it's like to shop there.

When you finish shopping, instead of going to a traditional register, you can simply find one of the many employees walking around with iPads and check out with them.
Glossier's flagship store was packed when we visited. Business Insider/Jessica Tyler

  • Glossier, a cult-favorite beauty and skin-care brand founded in 2014, just opened its first flagship store in New York City.
  • The company has raised $86 million in venture funding since 2014.
  • The flagship store opened where Glossier 's showroom has been for the past year. The space is designed to be a social space where customers can test makeup and hang out while shopping.
  • When we visited a day after it opened, it was already packed.

Glossier, a previously online-only beauty and skin-care brand founded in 2014, just opened its first flagship store in New York City.

Since the company first started in 2014, Glossier has raised a whopping $86 million in venture funding and gained a cult following among millennials.

The flagship store opened in the same spot in SoHo where Glossier's shoppable showroom has been since it opened in November 2017. More than half a million customers have come through that space since it opened, the company told The New York Times.

The flagship is Glossier's second and largest permanent shop, as it already operates a storefront in Los Angeles. The interior is decorated with flowers and over-the-top displays, and employees wear bubblegum pink jumpsuits. The products in store aren't on shelves, but instead on communal tables with mirrors set up for shoppers to test the products. There's even a room with sinks and cleansers so that shoppers can wash off makeup they tested and try out more.

We went to the flagship store the day after it opened. Here's what it was like:

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